Holzkern

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The image features a young woman engaging in what appears to be a contemplative conversation with a partially visible man opposite her.

Jan 1, 2025

Consulting

Holzkern

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Problem

Many business brokerage and M&A firms struggle to generate consistent, high-quality leads from their digital channels. Their ads often target too broad an audience, leading to wasted ad spend and irrelevant inquiries. At the same time, the landing pages and funnels behind those ads frequently lack clarity, trust signals, and strong conversion frameworks—resulting in poor lead quality and low conversion rates. Without strategic oversight, even large marketing budgets fail to produce meaningful results.

The image features a young woman and man sitting at a table, presumably engaged in a serious discussion or a collaborative task.

Solution

We partnered with a company specializing in connecting business owners looking to sell with qualified buyers and advisors. Our team audited their existing funnel: from ad messaging to landing page structure—and redesigned the strategy to optimize for clarity, trust, and intent.
We refined their ad targeting, improved copy to speak directly to sellers’ pain points, and restructured the user journey to qualify leads more effectively. The result was a streamlined, data-driven funnel that attracted higher-quality leads, reduced acquisition costs, and positioned the brand as a credible and trusted intermediary in the business sales market.

Problem

Many business brokerage and M&A firms struggle to generate consistent, high-quality leads from their digital channels. Their ads often target too broad an audience, leading to wasted ad spend and irrelevant inquiries. At the same time, the landing pages and funnels behind those ads frequently lack clarity, trust signals, and strong conversion frameworks—resulting in poor lead quality and low conversion rates. Without strategic oversight, even large marketing budgets fail to produce meaningful results.

Solution

We partnered with a company specializing in connecting business owners looking to sell with qualified buyers and advisors. Our team audited their existing funnel: from ad messaging to landing page structure—and redesigned the strategy to optimize for clarity, trust, and intent.
We refined their ad targeting, improved copy to speak directly to sellers’ pain points, and restructured the user journey to qualify leads more effectively. The result was a streamlined, data-driven funnel that attracted higher-quality leads, reduced acquisition costs, and positioned the brand as a credible and trusted intermediary in the business sales market.