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Dec 27, 2024
Product Design
The Ordinary
Problem
The cosmetics market is saturated with brands offering similar promises — natural ingredients, sustainability, and ethical production. Yet, many fail to visually express these values in a way that feels authentic or memorable. Packaging often leans on overused aesthetics or cheap materials, weakening brand perception and shelf appeal. Without a distinctive visual identity, even high-quality products risk blending into a sea of sameness, struggling to capture consumer attention in premium retail spaces.
Solution
The Rosemarie project reimagines how sustainable cosmetics can be presented — combining artistic expression with premium functionality. The packaging features a unique triangular prism design for instant recognition and an eco-conscious magnetic closure for both sustainability and luxury feel.
Each edition integrates floral artwork by emerging artists, reinforcing the brand’s connection to creativity, ethical values, and nature. The result is packaging that not only protects the product but also tells a visual story — one that resonates with modern consumers who value design, sustainability, and authenticity in equal measure.
Problem
The cosmetics market is saturated with brands offering similar promises — natural ingredients, sustainability, and ethical production. Yet, many fail to visually express these values in a way that feels authentic or memorable. Packaging often leans on overused aesthetics or cheap materials, weakening brand perception and shelf appeal. Without a distinctive visual identity, even high-quality products risk blending into a sea of sameness, struggling to capture consumer attention in premium retail spaces.
Solution
The Rosemarie project reimagines how sustainable cosmetics can be presented — combining artistic expression with premium functionality. The packaging features a unique triangular prism design for instant recognition and an eco-conscious magnetic closure for both sustainability and luxury feel.
Each edition integrates floral artwork by emerging artists, reinforcing the brand’s connection to creativity, ethical values, and nature. The result is packaging that not only protects the product but also tells a visual story — one that resonates with modern consumers who value design, sustainability, and authenticity in equal measure.